The call you
missed at 7:40
called someone else at 7:41.
Most people who need a contractor look at night, on a phone, after they've already had a bad day. Your website doesn't say anything back. BizReply answers in your voice, takes the job details, and texts the request to you. You decide what to do with it.
One evening on your website
Nobody filled in your contact form. They didn't leave a voicemail either. They went back to the search results, which is where the next roofer is.
Three steps, and the first two are ours
It learns your business from your business
We read the pages you already published — services, areas, hours, the people on your team. Your assistant answers from that, and only that. It doesn't invent prices and it doesn't make up a warranty.
It sounds like your shop, not a call centre
Roofers, plumbers, electricians and HVAC shops each get their own set of questions to ask. A roofing lead gets asked about the age of the roof. An HVAC lead gets asked whether it's blowing warm.
One line of code — or send it to your web person
Paste one line into your site and it's live. If you didn't build the site, forward it to whoever did — there's a page in your account that checks it's working and tells you what's wrong if it isn't.
What it does, and what it doesn't
Every visitor, all night, in seconds. Questions about your services, your areas, your hours, your process — answered from your own pages, with the page it came from.
Name, number, address, and what's actually wrong. The stuff you'd ask on the phone before you'd quote anything.
An appointment request arrives on your phone with the details attached. You confirm it. It does not put anything on your calendar and it does not commit you to a time. Nothing gets booked without you.
When it doesn't have the answer it says so and asks for a number instead of guessing. Then it tells you what people keep asking, so you can answer it once and it knows from then on.
It won't give a price that isn't published on your own site, and it won't promise a timeline. A made-up number is your problem to clean up, so it doesn't make them.
It asks what you'd ask
A roofing call and a plumbing call are not the same call. Your assistant is set up for the trade you're actually in, so it asks the questions you'd ask before you'd quote anything.
How old is the roof · is it leaking now · shingle, tile or metal · has an insurance claim been opened
Is water running right now · where is the shutoff · one fixture or the whole house · is it backing up
Blowing warm or nothing at all · what's the thermostat reading · how old is the unit · anyone in the house at risk in this heat
Is a breaker tripping repeatedly · any burning smell · is the panel accessible · is anything sparking
Garage doors, landscaping, pest control, remodeling, concrete, fencing, pools. If you're a trade that gets called when something's wrong, it's set up for you.
An emergency gets treated like an emergency. A price shopper gets your details taken.
Tell it once. It knows from then on
When someone asks it something your website doesn't answer, it says so honestly and takes their number instead of guessing. Then it tells you what people keep asking about.
You type the answer once. It knows from the next visitor on.
Twelve people asked about financing and left. That's not a software problem, it's a page missing from your website — and now you know about it.
What else you could do about it
Free, and you're already doing it. The problem isn't the calls you take, it's the ones that come in at 9pm while you're eating.
Real people, and they're good. They bill by the call or by the minute, so a busy month costs more than a quiet one — and they only catch the people who pick up the phone, not the ones who type a question at 11pm and leave.
Most of them answer from a script somebody has to write and keep updated. Yours answers from the website you already have, and several now bill per conversation answered — which means the bill climbs in exactly the month the phone won't stop.
One flat price, answering on your website around the clock, taking the job details and texting them to you. A busy month costs the same as a quiet one. It doesn't replace your phone — it catches what your phone never hears.
Flat. Your bill doesn't move when you get busy
Several services in this category bill per answered conversation, so the bill climbs in exactly the month the phone won't stop. Ours doesn't move. A busy month costs the same as a quiet one. Each plan includes a set number of conversations a month. Past that, we keep capturing and emailing every lead — the assistant just stops writing custom answers until your next billing period starts or you move up a plan.
- One website
- Answers 24/7 from your pages
- Emergencies text you instantly — day or night
- Every lead emailed to you the moment it comes in, in the visitor's own words
- Lead details and transcripts
- Up to three websites
- Everything in Starter
- Spanish and English
- After-hours behaviour you set
- No BizReply badge
- Up to ten websites
- 250 voice callbacks included
- Everything in Growth
- Priority support
Twenty-five sub-accounts under your own domain, with your brand on it and ours taken off. You set your own prices. We'll walk through how it works on a call before anything is signed.
The ones people actually ask
Does it book jobs into my calendar?
No, and that's deliberate. It collects the request — who, where, what's wrong, when they'd like you — and texts it to you. You confirm the time yourself. Nothing goes on your calendar without you saying so.
What happens when it doesn't know something?
It says it doesn't know and asks for a number so you can answer directly. It never guesses at a price, a timeline, or a warranty. Every question it couldn't answer is collected for you, so you can answer it once and it will know from then on.
Will it make up prices?
It can only repeat a price that's published on your own website. If your site doesn't list prices, it won't produce one. It moves the conversation to a quote instead.
I didn't build my website. Can I still install it?
Yes. It's one line of code. Your account has a page that tells you exactly what to send to whoever manages your site, and a check that confirms it's live — and tells you what's wrong if it isn't.
Does the price go up if I get a lot of enquiries?
No. The price is flat. Several services in this category bill per conversation answered, which means the bill rises in your busiest month. Ours doesn't work that way.
How is this different from an answering service?
It's the same job, on your website instead of your phone line, at a fraction of what a live answering service costs — and it doesn't miss the ones who'd never have called in the first place. Plenty of people will type a question at 10pm who won't ring a stranger.
What happens if I go over my conversations?
Leads keep coming through — every one still gets captured and emailed to you the moment it arrives. The assistant stops writing custom answers and shows a short holding message instead, until your next billing period starts or you move up a plan.
When does my conversation count reset?
On your renewal date, not the first of the month. If you signed up on the 8th, it resets on the 8th.
Does it read my whole site?
It reads the pages that answer customer questions — your services, pricing, hours, contact and FAQ pages first, up to 25 pages per site. A deep blog archive isn't included, and usually shouldn't be: answers get sharper when the assistant isn't guessing from old posts.